In this free event psychologist and brand storyteller Dr Sam Knowles will work with attendees to explain some of the key personalised, data-driven storytelling skills being used by businesses from easyJet to Spotify and creative campaigns such as #ThisGirlCan.

Anyone wishing to book will need to register on the DRIVA site first (only takes a few minutes) and this is so they can access additional resources and a directory of contacts that may be useful if working in the digital or creative sector and need support, advice, collaboration etc.

Find out more and book your free ticket here.

The University of Brighton’s Digital Research and Innovation Value Accelerator (DRIVA Arts DRIVA) programme supports creatives, technologists and entrepreneurs to collaborate and release value from Gatwick Airport’s big data by creating new products, services and experiences for the open market.

Through a series of fascinating talks, workshops and panel discussions, digital experts, artists, and academics share and explore their knowledge and experience of using data in a multitude of ways.

This Creating Value From Data session explores a breadth of perspectives on data and its uses ranging from data-driven story-telling in business, influencing an audience, to AI, machine learning and satellite technologies as common place tools for entrepreneurs.

Join the special guest speakers at this free event and discover how we can turn data in to economic, social, cultural or aesthetic value.

Visit drivaartsdriva.com for more information on the programme and other events.