Come and meet the team and find out more about the opportunity of DRIVA arts DRIVA: what support and resource is on offer and how it can benefit you commercially, creatively or both.

What could you do with access to data from one of the busiest airports in the world?

The DRIVA arts DRIVA project is unlocking sets of unique, real-time big data and helping tech innovators to build from it and arts practitioners to create experiences from it.

This free event is for anyone with an interest in the future of digital data-driven innovation, creative and immersive experiences for audiences – and the superfusion between the two. Hear from the University of Brighton team and other project partners about how DRIVA arts DRIVA can help you open up unprecedented opportunities.


Donna Close FRSA

Donna Close is a Senior Research Fellow in the University of Brighton School of Media specialising in projects, partnerships and research that investigates the role that creativity and cultural production processes have in cultural, social and economic impact and in amplifying value. Current projects include: CLEVER, Arts DRIVA and XR Circus.

In practice, Donna is a creative producer and cultural strategist with 25 years’ experience as an arts and culture leader working across the private and public, commercial and cultural sectors. She has held senior roles in local government, higher education, large cultural organisations, creative SMEs and community and voluntary groups.

Stuart Hedley

Stuart Hedley is the Knowledge Exchange Manager (Creative Futures) at the University of Brighton. He leads on specialist academic, practitioner and industry based knowledge relating to Creative Futures, including but not limited to art, architecture, design, media and humanities. Stuart has a strong track record of initiating and delivering successful cross discipline, innovative, pan-institutional initiatives and Knowledge Transfer Partnerships in higher education.

What is DRIVA arts DRIVA?

DRIVA (Digital Research & Innovation Value Accelerator) is a £1.3m University of Brighton research project funded by the European Structural Investment Fund and Arts Council England that aims to provide technology SMEs, creative arts practitioners and cultural organisations unprecedented access to Gatwick Airport’s big data.

We believe that the super-fusion of data-driven innovation and creative practice with access to artistic and scientific expertise can drive economic productivity, community impact and place-making in our region.

By unlocking the commercial, creative, social and/ or critical, value of data of from Gatwick Airport, and generating insights into the 50 million people who depart and arrive on our doorstep each year, we can accelerate the development of an untold range of new data-driven products, services, artworks and experiences.

Over the next two years, we’ll be providing free, intensive support, access to facilities, resources and expertise alongside cash awards to bring together hundreds of creative and technology organisations and practitioners to make the most of the data as both material and currency.